New Arûde: the cosmetic milestone redefining skin longevity
The essence of an icon lies in its ability to evolve without renouncing its identity. Today, Montibello Skincare begins a new era, marked by a renewed and deeply contemporary vision of skin care. An evolution that looks to the future without losing sight of its legacy, placing skin longevity at the heart of its proposition.
Within this new chapter, Arûde, its most emblematic range, is relaunched with an innovative approach that understands ageing not as an isolated sign, but as a multidimensional, deep and dynamic process. A new way of supporting the skin over time, activating its capabilities and strengthening its natural mechanisms.
The result is a high-performance proposal that activates, fortifies and transforms the skin, addressing all visible and biological aspects of the passage of time. Because just as the body can be trained, so can the skin.
A global approach: the 12 signs of ageing
Arûde redefines facial care by acting comprehensively on 12 key age markers responsible for the skin’s appearance and functionality:
- Elasticity: up to 85% more elastic skin.
- Hydration: up to x3 more hydrated and softer skin.
- Nutrition: 100% report a more nourished skin feel.
- Barrier function: up to 62% stronger, more resilient skin.
- Sensitivity: up to 77% less sensitive skin.
- Texture: up to x3 retexturised skin.
- Fatigue: 100% healthy-looking glow effect.
- Radiance: up to x4 more radiant, revitalised skin.
- Dark spots: up to 31% reduction in dark spots.
- Wrinkles: up to 81% reduction in wrinkles.
- Firmness: up to x3 firmer skin.
- Tone: up to x5 more even tone.
The verdict? Skin that looks up to nine years younger, with a rested, strong and vitality-filled appearance.
SkinFit-Tech: fitness applied to the skin
At the heart of this new Arûde era lies SkinFit-Tech. A next-generation technology inspired by skin fitness, designed to act proactively on the 12 age markers and enhance skin longevity. Just as exercise activates the body, this technology trains the skin to maximise its performance and prolong its youthful state.
During physical exercise, the body releases exerkines — molecules that trigger a cascade of benefits including improved circulation, oxygenation, cellular regeneration, anti-inflammatory effects and stress reduction. SkinFit-Tech mimics this process in the skin, delivering visible improvements in wrinkles, firmness, elasticity, hydration, radiance and anti-fatigue effect.
The star active ingredients behind this technology are:
- Baobab stem cells (active stimulation): a natural symbol of longevity that stimulates the production of skin exerkines.
- ElectroLift Peptide (passive stimulation): a biomimetic peptide with plant-derived amino acids that mimics the effect of microcurrents, enhancing collagen’s contractile capacity.
Ingredients that make the difference
SkinFit-Tech is complemented by other high-value cosmetic actives:
- CicaExosome-Tech: restores cellular functionality and improves intercellular communication.
- Zaffron Extract: an anti-stress ingredient that regulates cortisol, reduces inflammageing, soothes, strengthens the skin barrier and prevents dehydration.
- Pro-Youth Complex: an essential cocktail featuring HA+ hyaluronic acid, vitamins B3, B5 and E, silicon and amino acids to reinforce hydration, vitality and resilience.
The Arûde routine: daily training that transforms your skin
The Arûde home-care range is designed to adapt to every skin type, with vegan-friendly formulas and up to 94% ingredients of natural origin.
The Eye Cream
The routine begins with The Eye Cream, a targeted treatment for the eye contour that combats wrinkles, dark circles and loss of firmness. Its balm-cream texture melts into the skin, delivering an immediate optical smoothing effect. Thanks to Meiview™ (a synergy of caffeine and silicon), it brightens the eye area, improves microcirculation and restores freshness and definition.
Results: up to 64% firmer skin, up to 45% reduction in dark circles and up to 68% reduction in wrinkle area.
The Serum
Next comes The Serum, an ultra-concentrated formula suitable for all skin types that acts as a true youth activator. Its formula combines advanced peptides and Melapeptide to improve firmness, redefine facial contours and visibly reduce dark spots and wrinkles. The texture absorbs quickly, leaving the skin more even, radiant and revitalised. Results: 80% more defined facial contour, up to 78% reduction in wrinkle area and up to 34% reduction in dark spots.
The Cream
To finish, Arûde presents two cream options tailored to specific skin needs.
The Cream is indicated for normal to combination skin. Its light, velvety texture strengthens the barrier function, improves hydration and elasticity, and provides immediate comfort without a greasy feel. Results: up to 67% stronger skin, up to 75% reduction in wrinkle area, up to 62% improvement in barrier function and up to 78% more hydrated skin.
The Rich Cream
The Rich Cream is formulated for dry or alipidic skin. Its rich, silky texture envelops the skin in a nourishing veil that repairs, fortifies and protects. Thanks to the combination of SkinFit-Tech, a ceramide complex and Brazil nut oil, it enhances skin resilience, smooths wrinkles and restores deep, long-lasting comfort with a sophisticated, ultra-soft finish. Results: up to 60% stronger skin, up to 72% reduction in wrinkle volume, up to 58% improvement in barrier function and 100% more nourished skin.
SkinFit Workout Treatment: the treatment room becomes a facial gym
The SkinFit approach reaches its fullest expression in the SkinFit Workout Treatment — a professional protocol that turns each session into a true intensive facial training experience.
Based on the four phases of a workout — Warm-Up, Workout, Cool-Down and Relax — this protocol combines advanced cosmetics, massage techniques and the SkinFit PRO device, which integrates heat, radiofrequency electrostimulation and therapeutic cold.
The new professional-use-only products featured in the SkinFit Workout Treatment are:
- Hi-Performance Resurfacing Solution: inspired by carboxytherapy, it activates oxygenation and prepares the skin for the “workout”.
- Hi-Performance Pro-Youth Concentrate: a biphasic concentrate that stimulates the skin from within during the active workout phase.
- Hi-Performance Massage Cream: enables deep massage and transforms into a dry-finish oil serum.
- Hi-Performance Restoring Mask: a soothing, restorative mask that helps the skin recover after exertion.
After just one session, the skin appears firmer, facial contours more defined, tone more even and wrinkles softened.
After six sessions, results include:
- up to 80% firmer, more elastic skin
- up to 67% fewer wrinkles
- up to x4 more radiant skin
- up to 87% more even tone
- up to 50% less fatigued skin
- up to x3 more hydrated skin
Arûde marks a new chapter in advanced facial care with a proposal that goes beyond the conventional. An iconic range renewed to integrate SkinFit technology and act globally on the 12 age markers. With one clear objective: to maximise skin performance and redefine longevity. Science, sensoriality and results unite in a contemporary vision of ageing — where the skin is trained, strengthened and reveals its best version over time.
